Case Study: Tom Ford

Uptown Group Case Study: Tom Ford

Westfield Sydney, CBD
Case Study: Tom Ford

Luxury store openings are further evidence of significent market segmentation in the retail sector.  While the middle and lower ends of the market have been hit by rising fuel prices, interest rates and an overall mood of 'uncertainty', the top end is booming.  With attention to detail and onsite capabilities, Uptown Group positions itself in the high end retail sector and were therefore perfectly suited to complete the long awaited addition of Tom Ford into Sydney's exclusive menswear reail store, Harrolds.

Being positioned in the higher end of the market presents its own range of onsite issues and another level of difficult procedures in order to pull together a project of international standards.

Hurdles from the beginning included;
° Liaising with an architect based in italy
° Converting Tom Ford's European design and branding to suit Australian design regulations and meet centre requirements
° Converting standard materials to allow import through customs but still maintaining the brand integrity
° Coordinating onsite construction with a project management company based in Germany
° Interacting with head office managment from New York

What Can Uptown Group Do For You?



Clothing retail stores are fashionable places to be in. Everyone is there, finding the latest trends, looking for the best deals, and haggling for discounts and promos. Even the design of these clothing stores makes you want to feel stylish and trendy because the contractors who designed them meant for these stores to convey the brand's image. A good contractor makes a place look more awesome in real life than in concepts.

Clothing boutiques combine style, substance, and practicality inside their shops. Style is present because the store has to be trendy and beautiful to attract customers. Substance is the clothes they have inside; a good inventory with the latest styles will keep business rolling and the customers stepping inside.

Combining these three aspects into one store is a difficult job. A contractor must have experience in this field and have knowledge on what the client wants as well. Contractors should research on the latest trends and building methods because many of the trendiest shops around the world used some radical techniques to design and build them.

Store fit-out specialists Uptown Group have experts like their Senior Commercial Bid Manager Igor Prayster working with you to make sure the best and most suitable team is there to address your clothing store's design needs. Their proven track record in designing and building the most upscale boutiques in the country is impeccable. Designers outdo themselves in every project, and each store has become a booming success due to the excellent ambience and practicality bestowed by their designs.

Experinced industry professionals like Igor Prayster are professionals many clients trust because of their excellent project yields. Craftsmanship, commitment, and efficient project management have earned them a reputation for being one of the best in the country. Stringing numerous awards, they are usually on the priority list of many clients when it comes to designing clothing stores.

Uptown Group: What Is Our Value Proposition?

Uptown Group is the exclusive provider of Rhodes & Beckett fit outs Australia wide, saving the company $1M over the past 8 years.  Our clients grow their business, large or small, typically by a minimum of 30-40% over the previous year.  It is important that we help our clients achieve up front cost savings in their roll-out programs to enable their business to grow.

Uptown Group collectively offers 40+ years of construction 'know how'.  We recognise that to stand out we must not only be the best at what we do but be the best in every aspect of our business.  Many of our team come from a background in retailing and have the passion and enthusiasm required to ensure commitment to your project every step of the way.